Thermal People Counting

  • How do you currently track lost sales?
  • How do you gauge your best sales assistants?
  • How do you merchandise stock against your demographic?
  • How effective are your window displays and marketing material?
  • How effective are your sales and promotions?
  • What day of the week is your busiest?
  • What hour of the day is your busiest?
Gazelle 2

Without accurate data there is a large amount of guess work at play. Relying on sales data alone is inaccurate as it’s only applicable to those people who made purchases; which is the minority. With thermal image people-counting you can now track the majority.

  • Establish the number of people that window shop.
  • Establish who your best sales attend-ants are, not just who is present the most.
  • Establish which stores have the best conversion ratios – Traffic / Sales.
  • Establish the busiest days of the week.
  • Establish the busiest hours of the day.
  • Track traffic within your store. Ideal for departmental stores.
  • Link imaging units together to cover wide entrances.
  • Web based reporting means your data is view-able quickly, no matter where you are.
  • Integrates into your existing data for accurate conversion
  • Because it uses thermal based images its accurate as well. The devices are even smart enough to interpret two individuals holding hands 🙂
  • Queue Management is another huge advantage. With the ability to judge the depth of people in each queue, the shop owner can be alerted to opening up more till lanes to prevent excessive queue lengths and inevitably, customer frustrations as a result.